A survey router is a website that matches people to surveys. Who creates the surveys? Usually businesses or universities.
- Businesses want to find out people's opinions about their products or services before making million-dollar business decisions.
- Universities may receive grants to research behavior or other research on behalf of companies. The Internet provides opportunities to conduct research more efficiently and effectively through surveys.
A survey router is used in the online market research industry to efficiently direct survey respondents to available surveys that match their demographic profiles and interests. It helps survey companies and market research firms manage their survey panel effectively and ensures that respondents are directed to surveys that are most relevant to them. Here's how a survey router typically works: